Final poster

Sources for psa

Art of Modern Rock, Photographing Buildings, Here comes the robots, and All American Ads 50s.

Notes for PSA

 For the PSA I wanted to create something fun and not serious so I thought of robots and how they're portrayed in the media and movies. Then I thought of something outrageous like robots taking over the world so beware of robots stuck with me.
I originally wanted to do something about ninjas but the idea didn't clique with me and I didn't really think of producing a warning out of it so I stuck with robots.
I also wanted to make the composition of the psa like an old 50s horror movie poster and thats where I drew inspiration for the letters.

Final Design for Poster

Poster

Letter example of colorizing the "O" photo

I started by loading the photo into photoshop adjusted the levels and cropped the image down to the specific size that I wanted and then I put a layer mask upon the photo. Then I used the pen tool to create a path around the "O" and made the path into a selection. Afterwards I inverse the selection to where the negative space was selected and i filled it with black which hid the negative space because of my layer mask. I used a layer mask because if i took off too much information in the cut out I can still retrieve information back if i use white on the mask. I then created a hue/saturation layer then selected colorize and made the "O" orange.

photo before

photo after

Notes toward letter project

For my font I decided to go with Helvetica Neue Bold and I wanted to base the letters off of a personal theme. I wasn't sure what to go with so I decided to go with different things I like like clothes, music, art stuff, movies etc.

Some photo examples of letters

J created from various rap cds

E made from comic books

F created from xbox game cases